Dirk Rossmann GmbH . Retail
Six AI agents for classification, prioritization and incident resolution
Production
Pilot
Production
Scaled
Killed
The company is now live across 800 stores, deploying into the next 50From the source, 2026-10-17 (source shows no clear date; this is when we checked it)
What happened
Dirk Rossmann GmbH, the drugstore chain, deployed six ServiceNow AI agents to classify, prioritize and resolve support tickets, including tickets store staff raise by taking a photo. At ServiceNow's Knowledge 2026 conference, managing director Christian Metzner said the company went live in 20 stores after eight months without first fixing its data issues. Diginomica reported it is now live across 800 stores and deploying into the next 50.
Sources
- Company
- Dirk Rossmann GmbH
- Industry
- Retail
- Vendor / platform
- ServiceNow
- Type
- Operations agent
- Status
- Production
- Evidence date
- 2026-10-17 (source shows no clear date; this is when we checked it)
- Source
- https://diginomica.com/servicenow-knowledge-2026-beyond-pilots-emea-customers-ai-scale
- Last checked
- 2026-10-17
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.