Who Gives A Crap . Consumer goods
AI agent writing some customer emails
Killed
Pilot
Production
Scaled
Killed
Once identified, we immediately shut down the email agentFrom the source, 2026-07-08
What happened
Who Gives A Crap, the Australian toilet paper company, used an AI agent to write some customer emails. In July 2026 a customer queried a price rise email that contained a typo, and the AI agent replied confirming the wrong price, which would have more than doubled the price per roll. The company said it immediately shut down the email agent, sent a correction and is working on quality assurance testing. People handle most of its customer enquiries.
Sources
- Company
- Who Gives A Crap
- Industry
- Consumer goods
- Vendor / platform
- Not stated in source
- Type
- Customer-facing agent
- Status
- Killed
- Evidence date
- 2026-07-08
- Source
- https://www.smartcompany.com.au/retail/who-gives-a-crap-suspends-ai-agent-email-error-prices-would-double/
- Notes
- Suspended after an email wrongly said a price would more than double.
- Last checked
- 2026-10-17
Status reflects only what the linked source states on the evidence date. If it changed, Suggest an update.